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Samsung #GALAXYKZoom Unveiled In Kenya

New device comes equipped with 10x optical zoom; 20.7MP camera and Selfie Alarm that enables users take timed selfies

Samsung Electronics East Africa has added to its portfolio of products in the market with the launch of the Samsung Galaxy K Zoom, a camera-specialized smartphone that blends advanced digital camera […]

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    Samsung’s Galaxy 11 Campaign Invites Football Fans to Unite and Join the Excitement of the Ultimate Match

Samsung’s Galaxy 11 Campaign Invites Football Fans to Unite and Join the Excitement of the Ultimate Match

With more than 150 million video views from fans, Galaxy 11 marks one of Samsung’s most interactive marketing campaigns to date, building upon the excitement of the summer’s global football festival

Samsung Electronics released the final episode of “Galaxy 11: The Match”, marking the conclusion of the fantasy-inspired, multi-platform marketing campaign. Through ten months […]

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    Samsung Electronics Enters Into Partnership With Hotpoint Appliances

Samsung Electronics Enters Into Partnership With Hotpoint Appliances

Samsung Electronics East Africa has entered into a distribution partnership with Hotpoint Appliances Ltd., one of the country’s leading household and consumer appliances distributor. The partnership is geared towards increasing the accessibility of Samsung’s consumer electronics like Televisions, Refrigerators, Sound Systems, Washing Machines among others.

Robert Ngeru, Samsung’s Vice President […]

Samsung TVs in Africa are built differently and there is a reason for it!

There are around 1.4 billion people in the world living in regions which lack electricity. And the electrification rate in Africa is lower than in any other continent (Source: World Energy Outlook 2011). Even in the areas which are on the electrical grid, power is often unreliable. To provide comfortable TV […]